Strategy… New Customers or Existing Customers

Go where the money is! If you are focusing on your existing customers then you should use media placement that includes in-store, on-product or in direct mail and email generated from your customer database. But if you are focused on attracting new customers, then take your messages out to them where they will take notice and via their mobile take vital steps closer to your brand. Many brands are keen to capture new customer contact information via mobile campaigns, so they can continue to build awareness and sales via continued direct marketing offers.

Appropriate Media

MyClick Hyperlink Frames can be used across all your above and below the line promotions providing 360 degrees coverage of your target customers. Direct Response Media (DRA) is Media that allows your customers time to fully appreciate the Hyperlink Frames and conveniently respond. Use printed magazine and newspaper formats, outdoor billboards, bus-stop posters, leaflets, brochures, invitations, postcards, in-taxi advertising, subway platform billboards, and select PC-based website pop-up screens.

Offers that Attract Genuine Interest

Lets be honest, not all offers are of interest to all customers. An "offer" is actually the basis of your brand's promotion. It is the focus of your efforts. A new store or sales channel. Maybe it is a new line of product. The key is not what you are promoting, but rather the way you are selling it. How is it packaged? What unique features are contained to differentiate your offering from your competitors? Make sure these are highlighted to begin with.

The Right Incentive to 'Click'

Once your offer has gained attention, you want to seize the moment! Make sure you provide a great reason for the customer to take action immediately. Thus the right "incentive" is one that draws them over the line and satisfies each customer's desire for an immediate response when they interact with your brand. The right incentives are based on customer insight, knowing what will excite our customers to action. Examples include free mobile downloaded multi-media content or coupons and invitations to enjoy special treatment or discounts at your point of sale.

A Convenient Call-to-Action

While customers are taking steps to interact online with your brand via their mobile phone, don't forget their comfort and convenience. Your "call-to-action" is the actual task that your advertisement is urging them to take. Keep it as simple and as user friendly as possible. The shortest route to getting what you want is always the best. And by the time your customers are clicking on your advertising, they have your offer and incentive in mind. Complex campaign rules, awkward logistics, too many required action steps, and intensive demands for information are all going to reduce your customers' satisfaction level, and your overall campaign success. Keep it simple and easy to understand!

Creative Considerations

Once you have developed an attractive Hyperlink Frame to attract your customer's attention, the next great artistic concern is to make sure it is placed properly within your advertisement, and that the related online content is user friendly. By all means be creative, but always consider customer convenience and enjoyment before you execute your final designs.

MyClick Hyperlink Frames add a refreshing customer-driven aspect to your advertising by providing a fun and innovative way for customers to interact with your brand.

But like all marketing it is important to know how to get the best results. Here we share with you the MyClickCampaign Checklist for getting the most out of your Hyperlink Frames.