MyClick and GSMA Offer Innovative Treasure Hunt
At Upcoming Mobile World Congress 2008 In Barcelona

Interactive Promotion Showcases MyClick’s Breakthrough
Mobile Marketing Technology Being Used By Top Brands

MyClick Media Limited announced an innovative Treasure Hunt game developed specially for visitors to the Mobile World Congress (11-14 February) in collaboration with the event organizer, the GSM Association (GSMA). The fun, interactive promotion gives attendees a chance to win prizes using their cell phones via MyClick’s unique Mobile Marketing Platform.  MyClick’s powerful and proprietary technology merges photo matching, digital content and customer relationship management to give mobile phone users one-click access to content and services.

Justin Tsang, Executive Director of MyClick Media Limited, “We are excited to have worked with the GSMA to offer Mobile World Congress attendees a first-of-its kind Treasure Hunt using MyClick.  Top brands such as Pizza Hut and Pepsi are already using this technology to woo consumers with exciting, interactive promotion using their mobile phone cameras.  The Treasure Hunt is great way to let World Congress attendees see the power of our technology first-hand.”

To participate, show attendees just need to visit MyClick at Stand 7G22 and look for the special Treasure Hunt Posters in the Mobile Entertainment Hall (Hall 7) at the Congress.  Once they find and photograph the MyClick enabled frames on display around the hall, they are instantly rewarded with unique ringtones or wallpapers.  Anyone who photographs all three frames in Hall 7 has a chance to win free admission to GSMA’s Mobile Asia Congress in Macau, November 18-20, 2008 and even a Nokia mobile phone!