CNN International in conjunction with MyClick® today announces the launch of CNN MyClick®, an application that allows users to directly connect to CNN’s free* mobile news site at cnnmobile.com utilizing camera mobile devices. Users can now take a picture of a CNN logo and within seconds connect to CNN’s mobile news site to access the latest news headlines, stories and more.
 The technology has been designed so that it recognises the official CNN logo anywhere it is in print form which can include magazines, leaflets, brochures, billboards etc. or even when the image is captured from the television screen.
Ringo Chan, Vice President of Wireless, Interactive Content, Development and Distribution, Turner International Asia Pacific said: “Integrating the MyClick® technology serves to reinforce our leading position in offering innovative mobile solutions to users across the region. We want to seamlessly connect them to CNNmobile.com so they can stay informed about the world around them. It is about engaging users in a unique experience anytime and anywhere.”
“CNN is our preferred choice among news broadcasters for implementation of this application. Consumers who go to CNN for up-to-the-minute news will want content upon demand. Our image matching technology makes this easy and fun for people to click and access content on the go,” said Justin Tsang, CTO of MyClick® Media Ltd.
 The CNN MyClick® application is currently available in more than 13 countries in Asia Pacific: Hong Kong, Taiwan, Indonesia, Malaysia, Philippines, Singapore, Thailand, South Korea, India, Pakistan, Sri Lanka, Bangladesh and China. Compatible with a wide range of GPRS and 3G-WAP-enabled mobile devices and PDA smartphones, users can download the application to their mobile by clicking to http://cnnmyclick.com.
Once the application is loaded onto the mobile phone, the easy-to-use interface allows users to choose their access point to CNNmobile.com either by photo matching, pressing “CNN” corresponding to “266” on the phone keypad or clicking to “CNN Mobile”.
* The CNN mobile news site is a free service provided by CNN. Use of service is subject to data charges that may apply in certain countries. Users to check with respective service operators
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